behind nata are two hardworking, low-cashflow-yet-resourceful almostforty entrepreneurs (who won't starve because, after all, they do make bread).
they set out to make a bakery and be rich (the greedy fellows!). however, as time went by, a few ethical issues came their way (who would have said there are morals in bread-making?!). these, along with the ever-resurfacing question ("what I am doing here?") made them realise that if they didn't stick to their principles there would be no fun in dough making. so, they set about to create a company that would make their life better (they are are keeping their fingers crossed), that would also increase the well-being of the people working with them and that would provide as good a food as possible to the people enjoying it. so, it may take longer to become rich, but they don't mind. ;-)